Julian is a leading intellectual property, technology and media lawyer.
He has an enviable reputation as an expert on all aspects relating to digital content, entertainment and publishing, across multimedia platforms.
Julian has spent over a decade as in-house counsel to leading media and technology companies, including 3 years at BBC Worldwide as Head of Business and Legal Affairs for Digital Retail and Games and 7 years at the leading video games developer and publisher Codemasters as General Counsel and Head of Legal.
He therefore brings a wealth of industry and client focussed insight and understanding about how to execute digital activity effectively and commercially.
Julian acts for a wide range of clients in the digital space, from some of the biggest names in the digital, entertainment and media industry to tech start-ups and innovators. He covers the full spectrum of digital and entertainment law, including all areas of:
- App and videogame development, publishing, licensing and multi-jurisdictional compliance, across genres/platforms/territories and the underlying rights issues flowing from these.
- Online retail, e-commerce and consumer facing regulation across platforms, from helping companies to ensure they are compliant with the latest consumer regulations to advising upon all aspects of the purchase journey.
- Technology Infrastructure, including software licensing, hardware maintenance, support and hosting.
- Broadcasting and Audio Visual Digital exploitation – the acquisition, production, commissioning, aggregation, licensing and distribution of Programmes and Video content (including clips) across digital media networks and platforms (including VOD, DTO, EST, TV Everywhere and OTT) and management of Programme and Underlying rights.
- Brands and IP management – how to maximise the protection, exploitation and licensing of intellectual property rights; formulating IP strategies; compliance and infringement of IP rights.
- Sponsorship and Endorsement – securing and negotiating numerous headline and key sponsorship and merchandising licenses (for both licensors and licensees) within the Sports and Entertainment field.
- Music Commissioning, Synchronisation and Licensing.
- Talent commissioning, sponsorship, endorsement, promotions.
- Merchandising and Co-Branding Partnerships.
- Corporate Acquisitions and Financing – securing finance for specific development projects and funding rounds, corporate re-structuring, asset and sale purchases and establishment of Joint Ventures.
- Social Media, UGC, Digital Advertising and Marketing (including behavioural, F2P models, non-static, native etc), online marketing strategies, co-branding, agency transactions, online promotions and competitions compliance, moderation and user generated content.
- Data protection and privacy compliance across territories.
Julian prides himself on his open and collaborative approach. He is especially skilled in working closely with clients to maximise monetisation of their content and revenue streams. He benefits from a wealth of experience of working closely with business development teams to help formulate and present to clients new and innovative commercial models and ways of working.
Julian is regularly asked to speak publicly, chair panels and comment on matters relating to digital innovation, games, convergence and disruptive new business models in the world of media and entertainment.